Kate Williamson | WordPress & Squarespace Designer

The Bay Trust

Kate Williamson — Thu, 15 Jan 2026 16:38:05 +0000

The Bay Trust

Branding, Charity, Creative, SEO, Website Design, WordPress

The Brief

The Bay Trust is an environmental education charity based in St. Margaret’s Bay, Kent, offering learning through nature experiences at the stunning Pines Gardens site. Their existing WordPress website hadn’t been updated or managed in a few years and needed a refresh to better reflect their eco-friendly mission and improve accessibility for the wide range of visitors they welcome; from school groups to holiday guests and venue hire clients.

Research & Approach

I visited the Bay Trust for an in-person discussion and reviewed the existing webstite alongside comparable charity and education organisations across Kent to identify where the user experience was falling short. Key issues included unclear navigation between the trust’s different offerings; learning programmes, venue hire at The Pines Calyx, public cafe & gardens, and accommodation options on AirBnB – and a visual identity that didn’t reflect the quality of the site itself. This informed a redesign focused on intuitive structure and a nature-inspired aesthetic that feels true to Kent’s coastal landscape.

Design & Build

Working in Elementor, I redesigned the site around a warm, natural colour palette with clear pathways for each audience. Whether someone is looking to book a school visit, hire The Pines Calyx for an event, or explore accommodation, they can find what they need quickly. Accessibility was a priority throughout – the site meets WCAG AA standards, supporting the charity’s inclusive approach to environmental education and ensuring it works for everyone.

The Result

The refreshed site captures The Bay Trust’s deep connection to the Kent coastline while doing a much better job of driving enquiries and bookings through clear calls to action and streamlined user journeys. For a charity juggling multiple audiences and offerings, having a website that handles that complexity simply is essential.

Client: The Bay Trust
Year: 2023 -2025
Sector: Charity
Location: East Kent
Website: www.thebaytrust.org.uk

Looking for a web designer who understands the charity sector in Kent? I specialise in WordPress websites for charities, small businesses, and creative industries – combining beautiful design with strong SEO foundations and accessibility best practices. Get in touch to discuss your project.

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Funding For All

Kate Williamson — Tue, 31 Jan 2023 23:41:43 +0000

Funding For All

Branding, Charity, SEO, Website Design, WordPress

The Brief

Funding For All is a charity dedicated to empowering voluntary & community organisations across Kent and Medway. They provide free fundraising mentoring, training, funding advice surgeries and online resources to small charities, voluntary groups, community organisations, and social enterprises. They’ve supported over 1,000 organisations through their mentorship scheme to date.

They originally got in touch about website training, hoping to gain some better in-house skills to be able to develop their own site on a smaller budget. However, after discussing the state of their existing site, the board decided a full redesign and rebuild was the better investment.

Research & Approach

The existing site had a dated look, which is often the case with small charities when financial investment is scarce! The structure didn’t reflect the span of what the charity offers – from one-to-one mentoring and bid writing support to events, training sessions, and a searchable funding database.

I reviewed the site alongside similar support organisations to identify where the user experience needed the most attention, with clearer navigation, massively improved search functionality, and a refreshed visual identity coming out as the key priorities.

Design & Build

The redesign introduced a bold, confident use of colour and geometric shapes – inspired by and expanding on the original branding. Refreshed (free) stock imagery was chosen to represent the diversity of communities that Funding For All supports, from arts and culture organisations to youth groups, sports clubs, and social enterprises across the county.

The WordPress site was built with accessibility for the audience and team at its core, ensuring the funding database search tool works intuitively for all audiences. Key integrations include Eventbrite for their training and events calendar and Mailchimp for newsletter communications, giving the small team a joined-up system for managing bookings and staying connected with their network across Kent and Medway.

The Result

The new site gives Funding For All a dynamic, accessible online presence that properly represents the scale and impact of their work. The funding database is genuinely easy to use, event bookings are streamlined, and the refreshed branding communicates the charity’s reach across the county far more effectively.

Client: Funding For All
Year: 2022 – 2026 (ongoing development)
Sector: Charity
Area: Kent & Medway
Website: www.fundingforall.org.uk

"The project wouldn't have been possible without the expertise and creativity of Kate. She is a joy to work with and completely understood our brief, our audience, our needs and the charity sector.”

Lottie Coombes, Funding For All

Looking for a web designer who understands the startup sector in Kent? I specialise in WordPress websites for charities, small businesses, and creative industries – combining beautiful design with strong SEO foundations and accessibility best practices. Get in touch to discuss your project.

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Lets Get Fresh

Kate Williamson — Mon, 09 Dec 2024 22:22:46 +0000

Lets Get Fresh

Business, Creative, SEO, Website Design, WordPress

The Brief

‘Lets Get Fresh’ is a cleaning start-up based in Kent, specialising in Airbnb turnover services across Thanet, Canterbury, and East Kent. As a new business in a competitive local market, they wanted a website that would establish credibility from the get-go; professional enough to win trust, approachable enough to reflect their personal service. The brief was wide open creatively, which is always a fun project to crack into.

Research & Strategy

Before designing anything, I carried out competitor research across the Kent cleaning market – analysing similar sites in Margate, Ramsgate, Canterbury, and Broadstairs. Most relied on generic templates with cluttered layouts, which gave Lets Get Fresh a clear opportunity to stand out through strong branding and a streamlined user experience. I wanted to give the website a foundation that could compete with the national giants, while still relating on a local scale.

From Figma to Elementor

As always, the design stage started in Figma, where I developed the visual direction and page layouts before anything is built in code. This means the client sees and approves the design before development begins and we can discuss the direction. The bright, fresh colour palette of the existing logo paired with clean typography was an instant hit, something clean, distinctive and confident.

The site was built in WordPress using Elementor, giving the client an intuitive way to manage content going forward. The build prioritised fast load times, mobile responsiveness, and a clear path from landing on the site to making an enquiry. Unique icons, a condensed FAQ section, and scannable copy all help users find what they need quickly.

SEO Foundations

Every site I build includes foundation SEO as standard. For Lets Get Fresh, this covered keyword research targeting local Kent search terms, on-page optimisation (meta titles, descriptions, heading structure, alt text), Google Business Profile setup, and technical fundamentals like clean URLs, page speed, and schema markup. The initial focus was on visibility across Thanet and East Kent, with a plan to expand keyword depth as the business grows.

The Result

The finished site gives Lets Get Fresh a professional, memorable presence that stands out in the Kent cleaning market. Clear calls to action, an easy-to-navigate layout, and content that builds trust quickly. For a start-up, having a properly designed and optimised website from day one is the foundation everything else builds on.

"Amazing work! Kate built us a beautiful, modern website that perfectly matches our brand. Highly recommended."

Year: 2024
Location: Kent
Sector: Service Industry / Small Business
Website: www.letsgetfresh.co.uk

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Garden Cinema

Kate Williamson — Mon, 09 Dec 2024 23:26:51 +0000

Garden Cinema

Creative, Website Design

The Garden Cinema is an independent art-house cinema in Covent Garden, London, opened in 2022 by film enthusiast Michael Chambers. With its art deco interiors, curated repertory seasons, and intimate screening rooms, it’s built a devoted following among film lovers looking for something beyond the multiplex experience.

I was brought in as a consultant to explore a new direction for their website – a preliminary design exploration looking at how the online experience could better match the quality and personality of the venue itself.

Drawing inspiration from leading independent cinemas and cultural venues, and combining this with nods towards the patterns and colours of the cinema itself, the designs focused on a refined user journey that prioritised film discovery, seamless booking, and the kind of editorial feel that sets independent cinema apart.

The work represents a design approach I’m proud of – one that treated the website as an extension of the cinema’s identity rather than just a ticketing platform.

Client: The Garden Cinema
Sector: Venues & Entertainment
Location: London
Year: 2023

Looking for a web designer who understands film, cinema and visual arts? I specialise in WordPress websites for charities, small businesses, and creative industries – combining beautiful design with strong SEO foundations and accessibility best practices.

I’m also the creative director of Margate Film Festival so I have a deep understanding of audience needs.

Get in touch to discuss your project.

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Craven Consultancy Services

Kate Williamson — Fri, 25 Aug 2023 12:35:39 +0000

Looking for a web designer who understands then needs of a broad business? I specialise in WordPress websites for charities, small businesses, and creative industries – combining beautiful design with strong SEO foundations and accessibility best practices. Get in touch to discuss your project.

Craven Consultancy Services

Branding, Business, Ecommerce, Website Design, WordPress

The Brief

Craven Consultancy Services is an established HR, Health & Safety, and training consultancy founded in 2005. Originally based in Skipton, North Yorkshire, the business has since expanded with a dedicated Kent branch, offering hands-on HR support to SMEs across the county.

They came to me in need of a website refresh ahead of launching their new e-learning offering, wanting something that could handle the ever widening span of their services across multiple locations without overwhelming users with the vast amount of information they had available.

Research & Approach

The challenge was complexity. Craven offers HR services, Health & Safety consultancy, environmental support, workplace wellbeing programmes, compliance toolkits, software solutions, and a full catalogue of e-learning courses, as well as an e-commerce offer – all under one roof. They serve industries from hospitality and construction to health & social care, hair & beauty, and more so their audience varies from customer to customer.

I reviewed the existing work-in-progress site and their competitor positioning to work out how to present that range clearly, with navigation and filtering that helps different audiences find what’s relevant quickly. They had an idea of what they wanted having seen my portfolio, and were happy for me to take full creative lead.

Design & Build

The redesign introduced an expanded colour palette based on their existing logo (which was also sampled for the website) and new typography pairing to energise the brand and better differentiate the service areas.

Built in WordPress with Elementor, the site uses a lot of dynamic post loops, advanced grids and filter systems, and broad mix of stock imagery to break down complex information into scannable, accessible content.

A major part of the build was the e-commerce e-learning shop – a full course catalogue with 120+ posts, filtering by industry, theme and price range. This was implemented with the help of AI to merge various databases of information from their course provider and a lot of ongoing content writing and image sourcing for missing data!

Location-specific landing pages, including the Kent HR services page, ensure the business can target local audiences while maintaining a cohesive national presence.

The Result

The finished site gives Craven a professional, energetic online presence that reflects the full scale of what they offer – from their Yorkshire headquarters to their growing Kent operation. The e-learning platform opened up a new revenue stream, and the improved structure means SMEs can quickly find the right support, whether that’s a one-off fire risk assessment or an ongoing HR retainer.

Client: Craven Consultancy Services
Year: 2023
Location: Yorkshire & Kent
Sector: Human Resources & Education
Website: cravenconsultancyservices.co.uk

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Cyluki Security

Kate Williamson — Mon, 09 Dec 2024 23:02:59 +0000

Cyluki Security

Branding, Graphic Design, SquareSpace, Website Design

The Project

Cyluki Security is a UK-based cyber security consultancy offering penetration testing, accreditation services, and advisory support to organisations of all sizes. I’ve worked with the founder since the business launched in 2022, working alongside a graphic designer to pair the new logo with a unique website design. As the company’s focus and service offering has evolved, the website has evolved to reflect the new direction.

Cyluki as a specialist in application, infrastructure, and cloud security alongside Cyber Essentials and IASME accreditation.

Design & Approach

The original site was designed in Figma before being built in WordPress with Elementor – set up for ease of editing for the client directly. Each redesign responded to a genuine shift in the business, new services, a refined brand position, or a need to better communicate credibility in a sector where trust is everything.

The design balances a clean, technical aesthetic with accessible language, making complex cyber security services feel approachable without undermining the expertise behind them.

A Collaborative Workflow

What makes this project distinctive is how the working relationship has evolved. We now collaborate directly in Elementor; the client fleshes out the main layout and content, and I step in to refine the design, tighten the responsive behaviour, and ensure everything works properly across devices.

It’s a model that works really well for technically confident clients who want hands-on control of their site while still having a designer to keep things polished and consistent. Want to know more? Check out my full services.

Client: Cyluki Security
Logo & Icons: Mike Turner
Sector: Cyber security & digital services
Year: 2022 – 2026

Looking for a web designer who understands niche business? I specialise in WordPress websites for charities, small businesses, and creative industries – combining beautiful design with strong SEO foundations and accessibility best practices. Get in touch to discuss your project.

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The World That Was The Island That Was The World

Kate Williamson — Wed, 01 Feb 2023 23:33:58 +0000

The World That Was The Island That Was The World

Creative, Interactive, Website Design, WordPress

Bex approached us back in 2022, looking for a collaborator to develop a website that would host a decade long project of an island off the coast of Sierra Leone, West Africa.

The project is a documentary universe, endeavouring the capture a record of a community of people living on an island that is gradually disappearing. Looking at issues of changing landscape, we created a website reminiscent of change, using css animation effects and immersive galleries to guide the user through the narrative.

The core navigation of the site is focused around an interactive map which combines snippets of film, sound and story.

The website also has an e-commerce store for prints.

Client: Bex Kamara
Year: 2022 – current
Website: theworldthatwastheislandthatwasthe.world

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Margate Creative Land Trust

Kate Williamson — Thu, 02 Feb 2023 00:25:32 +0000

Margate Creative Land Trust

Business, Charity, Creative, Website Design, WordPress

The Project

We were the winning bid for the website design and branding of the Margate Creative Land Trust, a new charity established in 2022 as part of the Margate Town Deal funding. The trust was set up to create stability in the private rental market for artist studios and practice spaces, and to provide affordable creative workspace in the area, protecting Margate’s artistic community for the future.

Branding

The brand was created in collaboration with young designer Lily Headley, recommended through Arts Education Exchange, a local youth education charity. Lily’s concept used the shapes and patterns of Ordnance Survey maps as a starting point; a nod to land, place, and the trust’s mission to secure physical space. This was developed into a full visual identity where bold colours, cutout shapes, and dotted lines intersect with imagery of local artists, capturing both the energy of Margate’s creative scene and the trust’s roots in the town’s geography.

Website Design & Build

The WordPress site was designed to serve two audiences – the local creative community looking for workspace opportunities, news, and resources, and the funders and stakeholders behind the trust’s Town Deal backing. Clear navigation, an accessible layout, and a strong news and opportunities section keep the site functional as both a public-facing hub and a credible platform for funding bids and partnership outreach.

The brand has since evolved as the trust’s focus has shifted, but the original design and identity set the creative foundation the organisation launched from.

Client: Margate Creative Land Trust
Location: Margate
Sector: Charity & Property
Year: 2022 – 2025
Website: margatecreativelandtrust.org

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Studio Spranks

Kate Williamson — Tue, 31 Jan 2023 16:32:35 +0000

Studio Spranks

Animation, Interactive, Website Design, WordPress

A collaborative project with the former Sprankenstein Studio to design and build a portfolio website to launch alongside the new brand, ‘Studio Spranks’.

The pitch gave the portfolio work itself a backseat to allow for the studio’s bold, playful character to shine through.

We created an interactive landing page with a unique horizontal scroll and a colour changing background. Playful shapes and balloons were animated using a combination of css, SVG and gifs.

Client: Studio Spranks
Year: 2022
Website: studiospranks.com

Funded by Arts Council England

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Humanitarian Leadership Academy

Kate Williamson — Tue, 31 Jan 2023 17:59:56 +0000

Humanitarian Leadership Academy

Charity, Management, Website Design, WordPress

We started working with Humanitarian Leadership Academy back in 2017, initially to build the website formally designed by London based agency Idea Is Everything.

The Humanitarian Leadership Academy is a global learning initiative in the Save The Children family, enabling people to prepare for and respond to crises in their own countries.

Over the years, we have continued to develop the website as the charity expanded and required new content and practical scope.

Client: Humanitarian Leadership Academy
Year: 2017 – 2023
Website: www.humanitarianleadershipacademy.org

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